Likewise with the argument that fetish can be seen as a problematic term, this again will be of a general and brief nature compared to its full and complex analysis.
In a modern Western society the word fetish or fetishism has most probably the same connotations and symbolic meaning for most of its members. The meaning being a fetish is something or someone that an individual has an inner need or desire for in either an emotional, physical or sexual way. It encompasses to us a lot of behaviour that is considered to be outside the norm of society. So in this light it is received in quite a negative way and seems to signify something that people within the norm cannot quite understand.